F.A.Q.

What kind of business is Charlotte Information Strategists LLC?

We are a multimedia marketing and information strategy agency and we help businesses tell their story.

What does multimedia marketing and information strategy mean?

When broken down, it’s pretty simple.

Multimedia is the combination of using different forms of communication including text, video, animation, audio, still images or some kind of interactive feature.
Marketing is the process of creating, communicating, and delivering offerings to customers, clients, partners, and society at large.
Information is a sequence of messages transmitted to some type of audience.
Strategy is a high level plan to achieve one or more goals under conditions of uncertainty.

Put all these words together and you start to see what we do at CharlotteIS. We don’t just come up with the plan, and we don’t just create the deliverables. We work together with your business to help you tell your story.

Who are the Charlotte Information Strategists?

Mike D’Avria is the owner and president of CharlotteIS. A graduate of the Indiana University Ernie Pyle School of Journalism, Mike has years of experience working in the media as well as experience working for non-profits and technology start-ups. Mike works with a network of freelance creative experts to create a full service marketing and consultancy agency. For more information about Mike, visit his personal website www.MIKEDAVRIA.com.

Why wouldn’t I just hire my own freelancer?

We agree with this sentiment! Hiring a freelancer is one of the best ways your business can get high quality work from someone you don’t need to pay an annual salary to. But, finding that perfect freelancer is the hard part. We’ve already done all the hard work by constantly adding professionals to our network. And instead of hiring multiple freelancers to work on a single project with multiple phases (i.e. a website that needs written content, a video, professional photos, and a marketing strategy) all you need to do is hire CharlotteIS to take care of all your needs.

Why wouldn’t I just hire a full-service marketing agency?

Another great idea! There are many amazing full service marketing agencies here in Charlotte and we actually work with a few of them. The one problem with hiring a full-service agency is that sometimes you are paying for a lot more than the work they are doing. There is a lot of overhead that comes with running a full-service agency. Because we work with freelancers we charge you for the work we do, not for the overhead — because we don’t really have any. And when it comes down to it, many marketing firms care more about the sign above their own door than the sign above yours. We think it should be the other way around.

Why aren’t there any examples of your work on this site?

We walk into every single project with an open mind and we want you to do the same. What works for one company might not work for yours. By showing you examples of our work, we have already infiltrated your mind with what we’ve done for another client. But, if you want to see our work, just let us know and we will be more than happy to show you some of the amazing stuff we have done.

What’s my next step?

You can call us at 704.614.2208 to set up a free consultation or email Mike directly at Mike@CharlotteIS.com.


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